Replicant, a conversational AI startup, was producing content. But it wasn’t consistent and there wasn’t a strategy or distribution plan behind it. In six months, I created a content calendar and strategy, built a reliable process that published at least 2x a week, launched a newsletter, and increased the company’s social media presence. I worked closely with the Head of Marketing, Director of Demand Gen, and sales team to create content that addressed their needs, educated and persuaded our market, and capitalized on recent news and events.
I created a variety of content for Replicant, including eBooks, case studies, blog posts, and social media posts. Here are some of them:
- What CX Leaders Are Prioritizing to Improve the Customer Experience
- Replicant Named a Forbes Top 50 AI Firms to Watch in 2021
- ADP’s Director of Digital Transformation and Payment Ops on Getting Buy-In and Adoption
- The Ultimate Guide to Elastic Customer Service
- Newsletter: Your Survival Guide to Servicing Overwhelming Demand
- LinkedIn post: Industry Use-Cases for Flattening Call Spikes With Voice AI
- LinkedIn post: Switching to Replicant Saves You 55% on Call Center Costs
- LinkedIn post: What Freshly Learned About Automation
- LinkedIn post: Frustrating Hold Times