Orb Content

Producing content for thought leadership, demand gen, product marketing, sales enablement, and SEO.

Orb, a usage-based billing solution, was operating in a competitive market where it was difficult for buyers to distinguish between several products. The Series B startup wanted to develop content that would help educate buyers and increase brand awareness.
 
I managed a content agency and worked with demand gen, product marketing, design, and an SEO agency to produce a variety of content. This includes one-pagers, blog posts, infographics, and eBooks/reports.

I also worked with Orb’s CEO and co-founder on thought leadership. I helped him develop LinkedIn posts, articles that were published on his LinkedIn and Forbes, and a keynote that he presented at Web Summit 2025.

Here’s some of the content that I worked on: