Credit Crunch Video Series

A fun man-on-the-street style video series.

Credit Crunch is an entertaining and educational man-on-the-street style series, where Credit Karma’s financial expert took to the streets of San Francisco to test people’s credit knowledge. These videos also shared small bite-sized pieces of credit knowledge, but the main purpose was to show that credit is confusing and present credit education in a fun way.


I came up with the idea for Credit Crunch, worked with our Community Manager to write the video scripts, did a test video, and provided feedback during post-production. Seven episodes were produced, which have received over 440,000 views in total.