Instabase Content

Scaling content production for SEO, demand gen, and product marketing.

Instabase (now known as SuperApp) was an agentic automation platform for unstructured data. The marketing team was already working with a content agency and SEO consultant, but they struggled to consistently produce content and lacked internal bandwidth and expertise.
 
I set up a process to scale content and managed the content agency. By publishing targeted blog posts, I helped increase Instabase’s monthly average number of visitors from ~5k to ~25k in a little over six months. I also produced several eBooks for demand gen, and worked with product marketing to develop product blog posts and update web copy.

Here’s some of the content that I helped create:

Guide to Retrieval-Augmented Generation vs. Fine Tuning