The Humble Weekly Sale is usually themed around a developer or game series, so there is a developer or brand logo that can be used after "the Humble Weekly Sale" graphic in order to differentiate one weekly sale from another. However, because the Retro Shooters weekly sale featured a variety of shooter games from different developers, there was no pre-existing logo that could just be added onto "the Humble Weekly Sale". I created the "Retro Shooters" part of the logo using Adobe Photoshop, creating a silhouette of a revolver and choosing a font that would convey old-school action and boldness.
The logo was used on the weekly sale's blog post and website. On the website, the "Retro Shooters" text and gun were changed to white in order to stand out from the dark gray site background.