Blackbird Guitars Facebook Landing Pages

Back in 2011 when Facebook had tabs at the top of Facebook pages, brands would often create specific landing pages for users who hadn't yet "liked" the page yet. To urge visitors who hadn't yet "liked" the Blackbird Guitars Facebook page, I designed specific landing pages for fans and non-fans.

The non-fan landing page directs viewers' eyes to the "Like" button at the top of the Facebook page and tells viewers how they'll benefit from doing so. When a visitor clicks on the "Like" button, the fan landing page appears, welcoming him to the page and giving him some background information on Blackbird Guitars.